Are you planning on establishing a new business? Then, one of the first things you need to work on is creating a business website. While it is an extremely simple task to create a website, those who don’t have extensive technical knowledge often seem to get nervous. Let’s focus here on setting up a website for a starting business. While creating a website, you will have to take into account the fact that you have to buy a domain name and hosting, develop content, and then create a custom website with a design that suits your product and business. Business websites are an important element if you want to give your rivals good competition. Read on to know how you can make this happen.
Register Your Domain Name
A domain name is basically the address of your website. When you type in an URL, for instance, www.usatoday.com, you are directed to a certain website. The reason for this is because the domain name directs you there. You can purchase your domain from a variety of online platforms. You just need to enter the name of your business or a name you would like to have, just enter it on their search tool. If it is available, you will be notified and if not, you will be offered suggestions on similar names. If the.com version of your name is not available, try for .net or .org. However, do note that the .com version is the best as most tend to trust it over the others. Once you have decided on your domain name, sign up for hosting. You can get incredible deals for the first few months or even for the entire first year.
Select Hosting Provider & Platform
After choosing your domain, it is now time to decide where to host the website. A host is a service where your website is stored and shows up when visitors come across it. Some popular examples of host platforms are Weebly and Bluehost. Bluehost is a nice option, especially if you are a small business. While it is not very user-friendly to manage, it offers a wide range of templates, suitable for almost every industry and business. Weebly is easier than Bluehost to work out and one can use it to host light blogging or basic informational websites. Bluehost offers better value for money but Weebly is more user-friendly and has a drag-and-drop website builder tool.
Develop Your Website Content
Website content refers to the content you create and post on each page of your website. It is best to keep the language simple, clear, and concise considering it is a business website. A single call to action on each page with a direct text mentioning its purpose will do wonders. The usual pages you tend to find in business websites are the Home, Products (or Services), About Us, Blog, and Contact Us pages. If the website is not designed to be user-friendly, visitors are not going to spend a long time here
Your homepage should contain your business’s name, location, and basic details about why customers should choose you over your competitors. The page shows information on the products and services that you offer. It is better if you can include some details about each along with the tentative cost. The “About Us” page has details about the background of your company, customer feedback and testimonials, and so on.
Designing a Logo
Design your logo first. It is a great idea is to use the same colors, shades, font, style, and other characteristics of your logo on your website. Get a high-resolution digital version of your logo for use on your website. If you don’t have one yet, consider creating one yourself. If you are busy or don’t have the technical knowledge, you can always hire someone to do it for you. There are also simple logo design software out there that can help you design simple but attractive logos in no time. There are even logo design agencies that you can consider.
Designing Your Website
Now that you have all the elements and components needed to design your website, it is time to get down to the actual work. Think about the interactive features, fonts, images, colors, page structures, graphics, and so on. One of the first things you need to make sure your website has is clear navigation. Visitors to your website should instantly find whatever information they are looking for.
Using call to action buttons with clearly defined text will attract the users. Loading speed of the website is also an important criterion one needs to keep in mind. If your website takes even a second or so time to load, potential visitors will head elsewhere. It is good if you want to have some fancy design on your website. But, do keep in mind that flashy designs and gaudy colors will distract the user from their purpose.