Voice Search: Things You Didn’t Know You Didn’t Know
Voice search is a tech concept that lets users search the web using just their voice. They could ask questions to a smart device or a smartphone rather than typing their query in. The answer is usually given by virtual assistants like Alexa, Cortana, Google Assistant, or Siri. Over the years, voice search’s popularity and use have grown exponentially.
It is used by people of all age group, predominantly the younger generation. While the initial tasks that could be achieved by voice were playlist management, calling, and navigation, new functions are getting added every day, such as email management, calendar management, and shopping. Statistics and research show us that voice search is not a thing for the future. It is already here. However, its future does look very promising.
Why Do People Use Voice Search?
There are many reasons why voice search is better than the traditional way of typing it in. It is easier, faster, and so much fun! It is also a great way for users who cannot type to still be able to work. There is no doubt that voice has now firmly become a part of our lives and we can see it in every nuance of our life. We use voice search when we are driving, watching TV, working, cooking, in bed, in the bathroom, while exercising and so on. It helps one in multi-tasking effectively.
Performance of Voice Search Devices
Today, as much as 25% of searches on Windows 10 taskbar are voice searches. The figure is only expected to grow in the future as it catches on among the older generation as well. Regarding the voice assistants’ answering capabilities, Google Home has the lead with 81% accuracy followed by Amazon Echo at 64% accuracy. Siri is lagging behind with 52% correct and relevant answers.
However, questions put to HomePod/Siri were understood with 99.4% accuracy thanks to their noise cancellation feature. Google Home’s answers are based on the data and information and hence, it has the ability to answer more question perfectly. If Google focuses a bit on its hardware, it could overtake Amazon.
Commonly Used Voice Commands
The commonly used voice commands differ from generation to generation. What might be usually asked by baby boomers might not be of concern to millennials. Some of the popular commands include driving instructions, weather forecast, news headlines, traffic alerts, calculations, sports score, measurement conversions, voicemail messages, playing music, setting alarms and reminders, and more.
Most people who get a new voice assisted device usually get to know it by asking fun questions. Some other recent uses of voice assistants are to get help in finding recipes, managing calendar events, looking up a contact’s phone details, finding out movie timings, and for shopping. The list is expected to expand greatly with the focus voice search is receiving right now.
Voice Search Statistics And The Future
According to Gartner, it is estimated that 50% of all searches on the web will be voice-based by the year 2020 and 30% of all searches will be performed using a screenless device. In 2018, the house penetration for smart speakers in the US for about 13% and is expected to grow to 55% by 2022. Almost 20% of the adults owning one form of an electronic device makes at least one voice search a day. It also helps that voice queries are not compared to text-based searches any more.
Those in the age group of 55 to 64 have also started to catch up with the times and research shows that 9% of them use mobile voice search. That is indeed good news! This has done wonders in increasing adoption across the generations. Regarding the teens, about 55% use voice search on a daily basis. As much as 25% of the searches on Android phones are voice-based. These statistics paint a positive picture and it looks like the future of voice search is going to be quite bright.
The fact that voice assistants are becoming more and more adept at conversing like humans have spurred its growth. Some even talk in a natural manner uttering phrases like “please” and “sorry”! However, one major inhibitor of adoption is the security concerns since most people keep their smart speakers in the bedrooms and living rooms.
In order to ensure that its growth is on track, the manufacturers have to come up with a common standard and follow it to ensure the safety and privacy of the consumers. With voice-assisted devices now being used to help seniors lead an independent life, it is not just for entertainment purposes anymore. With real-life applications aimed to make life easier and more convenient for people of all ages and health, voice search seems to have cemented its place in the future.