Glossary → Ad intelligence
The practice of monitoring competitors’ paid advertising to understand their messaging, offers and spend.
Ad intelligence is the practice of watching competitors' paid advertising to understand what they are promoting, how they are positioning it and where they are spending. It covers search ads, social ads, display and the landing pages behind them.
Ads are one of the most honest signals a competitor sends, because they spend money on the messages and offers they believe will work. A new campaign or a brand-keyword push is a window into their strategy.
RivalDesk watches on-site promotions and new landing pages today, and treats campaign activity as a tracked signal, so a competitor's new push does not go unnoticed.
RivalDesk puts a team of AI analysts on your competitors so the concepts in this glossary become a weekly briefing, not a research project.