You own competitive intelligence, the battlecards and the posture you report to leadership. RivalDesk does the watching so the intel under your cards stays current and your exec briefing writes itself.
Competitive intelligence is your remit, but it is also bottomless. Every hour spent re-checking rivals is an hour not spent on the strategy only you can do.
You shipped a beautiful battlecard last quarter. A competitor has since changed its pricing, its pitch and its reviews, and the card sales are using no longer matches reality.
Tracking every rival, updating decks, briefing sales and reporting to leadership all lands on you. The watching never ends, so the analysis never gets the time it deserves.
When the exec team asks "how are we positioned against them", they want a clear, current read. Pulling that together by hand the night before the meeting is no way to run CI.
RivalDesk runs the continuous monitoring underneath your CI function, so your battlecards, enablement and reporting all stay current without you babysitting them.
Positioning, Product and Reputation analysts track how each competitor pitches, what they ship, and what their customers complain about, continuously rather than once a quarter.
Because every price, positioning and product move is caught as it happens, the facts your battlecards rest on are always today's, so updating a card is a two-minute job, not a quarterly project.
The Chief Analyst rolls it all into a weekly executive briefing with threat ranking, the posture read you bring to the exec meeting already done, and you can ask it anything in between.
You will get the most out of the analysts that feed positioning, enablement and leadership reporting.
The Positioning Analyst flags every time a rival changes its pitch. The Product Analyst tracks what they ship. The Reputation Analyst mines reviews for the weaknesses your battlecards should exploit. And the Chief Analyst writes the posture report for leadership and answers anything you ask.
The Positioning Analyst catches the new homepage headline and value prop the day it changes, so you know the message your reps will now hear in deals.
The Reputation Analyst surfaces a run of complaints about that same competitor's support response times, the exact counter your sellers can use.
The Chief Analyst folds both into your weekly briefing with the posture shift called out, and you update the card with current facts in minutes. See a sample briefing →
Product marketing teams run on Growth for the full watcher team. The Chief Analyst, weekly briefing and ask-anything are included on every plan.
Track fifteen competitors with all nine watcher analysts including Positioning, Product and Reputation, real-time alerts and recommended counter-moves. The CI workhorse.
Everything in Growth with unlimited competitors and seats, unlimited intel history and a dedicated analyst and CSM. For teams watching the whole field.