The Positioning Analyst reads how your rivals position themselves. When a competitor changes its headline, sharpens a value prop or re-pitches its homepage, you’ll know what they’re claiming and how to answer it.
Real examples of the competitor moves it surfaces, exactly what lands in your briefing.
Their homepage hero re-pitched squarely around price leadership. When the biggest player claims "lowest rate", it reframes the whole market conversation.
Their positioning shifted toward savings and deposits rather than lending. It pairs with the term deposit hike to own the saver mindset.
They refreshed the long-running brand line with a money-coaching angle, leaning on financial wellbeing rather than rates.
The Positioning Analyst is part of the Starter plan at $149/mo, alongside the other analysts on that tier.