The Content Analyst tracks every page and post your competitors publish (how often, on what topics, and with what angle), so you can see the content strategy behind their growth and find the gaps they’re leaving open.
Real examples of the competitor moves it surfaces, exactly what lands in your briefing.
A new multi-part guide targeting first-home buyers, a segment you also chase. Strong top-of-funnel content that will rank.
A content push around KiwiSaver, timed to the contribution-change news cycle. They are building authority on a topic you are quiet on.
The Content Analyst is part of the Starter plan at $149/mo, alongside the other analysts on that tier.