Glossary → Ideal customer profile (ICP)
A description of the type of company or buyer that gets the most value from your product and is best to sell to.
An ideal customer profile, or ICP, describes the kind of company and buyer that gets the most value from your product and is the best fit to sell to. A sharp ICP focuses sales and marketing on the accounts you are most likely to win and keep.
Competitors shape your ICP whether you like it or not. Where a rival is strong, deals are harder; where they are weak or absent, your ICP can expand.
RivalDesk shows where competitors are pushing, hiring and winning, which helps you sharpen the ICP around the segments you can actually own.
RivalDesk puts a team of AI analysts on your competitors so the concepts in this glossary become a weekly briefing, not a research project.