Glossary → Sentiment analysis
Assessing whether opinions expressed about a brand or product are positive, negative or neutral.
Sentiment analysis is the practice of reading whether the opinions expressed about a brand, product or topic are positive, negative or neutral. Applied to competitors, it turns reviews, social posts and forum threads into a read on how the market feels about a rival.
For competitive intelligence, the most useful sentiment is on the negative side: a competitor's recurring complaints are your openings, and a sudden rating slide is a moment to move.
RivalDesk's reputation monitoring watches review trends and complaint themes, so a shift in how customers feel about a rival becomes a signal you can act on.
RivalDesk puts a team of AI analysts on your competitors so the concepts in this glossary become a weekly briefing, not a research project.