The Market Analyst watches the wider landscape (funding rounds, press, new entrants and industry trends), so your competitive picture includes the moves happening just outside your direct rivals.
Real examples of the competitor moves it surfaces, exactly what lands in your briefing.
Fresh Crown capital gives Kiwibank room to grow lending and compete harder on price over the next year. A slow-burn structural signal.
The Market Analyst is part of the Growth plan at $399/mo, alongside the other analysts on that tier.