Each analyst is an AI trained to watch one dimension of your rivals, then report back what changed and what to do about it. Here is the full team.
Westpac dropped its 1-year special to 5.79%, undercutting the rest of the big four and sitting well below your advertised rate. Expect rate-shoppers and brokers to push it hard.
The Pricing Analyst keeps a ledger of every competitor’s pricing. It notices the moment a rival drops a price, adds a tier, runs a promo or quietly tests a new number, so you’re never the last to know your offer just got undercut.
ANZ now offers near-instant transfers between participating banks, front and centre in the app. A clear feature lead while everyone else waits on the rails.
The Product Analyst watches what your rivals build. New features, launches, changelog entries and roadmap hints all get logged and summarised, so you can react to their moves instead of discovering them from a customer.
A new multi-part guide targeting first-home buyers, a segment you also chase. Strong top-of-funnel content that will rank.
The Content Analyst tracks every page and post your competitors publish (how often, on what topics, and with what angle), so you can see the content strategy behind their growth and find the gaps they’re leaving open.
Their homepage hero re-pitched squarely around price leadership. When the biggest player claims "lowest rate", it reframes the whole market conversation.
The Positioning Analyst reads how your rivals position themselves. When a competitor changes its headline, sharpens a value prop or re-pitches its homepage, you’ll know what they’re claiming and how to answer it.
The largest cashback in market right now, aimed at borrowers with $500k+ lending. A direct play for the high-value refinances you want.
The Campaign Analyst follows the money. It spots the ads, promos and social campaigns your competitors are running, which channels they’re leaning on, and the offers they’re putting in market.
Their app store rating ticked up after the instant-payments release, with reviews praising speed. Momentum worth watching.
The Reputation Analyst mines what customers say about your rivals (ratings, reviews and recurring complaints) and surfaces the weaknesses you can win on and the praise you’ll need to match.
They overtook the comparison sites and you for a high-intent head term. Their new rates content cluster is doing the work.
The Search Analyst tracks where your competitors rank and which keywords they’re chasing, so you can see the search territory they’re taking and the terms still up for grabs.
A senior AI leadership hire points to a serious data and automation push coming. Worth tracking what ships in the next two quarters.
The Talent Analyst reads competitor job boards as a strategy map. A wave of content hires, a “Head of AI” role or a new-city posting all signal where a rival is heading, often before they announce it.
Fresh Crown capital gives Kiwibank room to grow lending and compete harder on price over the next year. A slow-burn structural signal.
The Market Analyst watches the wider landscape (funding rounds, press, new entrants and industry trends), so your competitive picture includes the moves happening just outside your direct rivals.